Green Lane Diary Sponsorship and Advertising Opportunities
As the 2010 diary is being developed we have a unique opportunity for sponsorship and advertising in the pilot edition.

An example of Japanese student diary #1
Translated into English

Everyday actions can and do impact on the earth's wellbeing.

Where better to start than by inspiring children to understand how youth around our planet are connected, and can together forge a better future?

The more we invest in their understanding, the greener and more sustainable our future is.

In the past nine years Green Cross Japan has put more than half a million students through its Green Lane Environmental Diary Program. This program has won a 2009 National Energy Globe Award.

The Green Lane Diary is an education program designed by environmental educators to help children become aware of the stresses our planet confronts and how sustainable living can make a difference.

The diary helps shift budding environmental values developed through learning, into practical eco-friendly activities in kids' everyday lives.   

By keeping a record of their ecological activities and discoveries, young people broaden their horizons and help to make their homes, schools and communities more sustainable.

Many participating ten year olds then go on to make environmental higher education and career choices according to Japanese participant surveys.

In Japan, partnerships have been negotiated with cities and municipalities to adopt the program for all elementary schools in their area.   

Major businesses, like Japan Airlines and Fuji Film, have also jumped on board by becoming sponsors and they have even used the diary concept to educate their staff and families. Twenty of Japan's most sustainable businesses sponsor the initiative regularly.

Annually, Green Cross Japan holds a contest for the best diaries and an award ceremony to encourage children who participate. The Japanese Environment Minister personally awards the best diarist and their parents each year.

In 2010 Green Cross Australia will introduce this proven model to 10,000 Queensland students across 400 demographically diverse schools.

To hear about how this project will come alive, watch Brisbane's leading environmental teacher Miranda Mason discuss her passion for Green Lane Diary.

Green Cross Australia is proud that SIGG, the 100-year-old Swiss water bottle company that prides itself on environmental quality, is the Foundation corporate supporter for our 2010 diary initiative. SIGG is a member of "1% for the Planet" and contributes 1% of its revenue towards environmental causes. We feel very lucky that in Australia they have chosen to support this initiative.

Over the next five years we will scale the program nationally to reach 55,000 students across Australia.

Green Cross Australia welcomes philanthropic and corporate support for this initiative. Read more about how your organisation can contribute, or you can contact Green Cross Australia directly.

Stay tuned for more updates about our progress!

Ganbattane!