During this period she worked on many green campaigns including development of the initial guidelines for Green Power (Mara was on the Sustainable Energy Development Authority Advisory Board for six years), lobbying to improve minimum appliance energy standards, and education campaigns revealing corporate 'greenwashing', or green products with little integrity.

This experience revealed a gap which persists in the marketplace - that is the gap between the 40-50% of consumers who say they want to buy/travel/eat/commute/holiday in a sustainable way, and the 4-5% of consumers who actually make sustainable choices.

Green Cross wants to stimulate the development of new offers, particularly services, that help to close this gap in innovative ways.

We are currently exploring some new ideas with companies in the financial, energy, aviation and plumbing sectors.
If your company or consumer group is interested in exploring new approaches to green consumption please call Green Cross on 07 3003 0644.